Apple finally cleared for the brickiest neighborhood in the country

March 9, 2009

Apple has owned a building in Georgetown for its first retail location in DC since ’07. It took four design proposals but its proposed design has finally been approved after ping-ponging between two tough preservation boards, the Old Georgetown Board (OGB–yeah you know me) and the U.S. Fine Arts Commission’s Advisory Neighborhood Commission (ANC). Only one design, the third, approached the spectral glass box of its Fifth Ave store in Manhattan; the rest seem to be serious attempts at neighborhood fitting-in. Amusingly, the final treatment


is reminiscent of the very first one way back when


Apparently “the Commissioners appeared sick of talking about the Apple store.” via Fortune’s Apple 2.0 blog


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