Rupee seeks visual shorthand

March 11, 2009

India is looking for a symbol for the rupee via an open competition. As the BBC reports, the struggle will be in finding something that connotes the culture and heritage of (vast, heterogeneous) India while also fostering a quality of universality–the equivalent of being visually catchy. In a related audio interview, typographer Erik Spiekermann discusses the difficulty in adapting a script-based writing system to a more Western character set. The contest rules as set out by the Indian Ministry of Finance are on this PDF.

There is an entry fee of 500 rupees, which as you see I just had to spell out again.


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